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north-star-metric

定义一个北极星指标以及3–5个构成指标星座的支持性输入指标。将业务类型归类为注意力型、交易型或生产力型，并根据有效北极星的7项标准进行验证。适用于在选择北极星指标、搭建指标框架、了解北极星框架或决定要衡量的事项时使用。

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@phuryn

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name:north-star-metricdescription:"Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learning about the North Star Framework, or deciding what to measure."

North Star Metric

Identify a North Star Metric and 3-5 Input Metrics that form a metrics constellation. Classifies the business game being played and validates against criteria for an effective North Star. Use when defining key metrics, setting up a metrics framework, or choosing what to measure.

Domain Context

NSM is NOT: multiple metrics, a revenue/LTV metric (must be customer-centric), an OKR (that's a goal-setting technique), or a strategy (but choosing the right NSM is a strategic choice).

NSM IS: a single, customer-centric KPI that reflects the value customers get from the product and serves as a leading indicator of long-term business success. You can use Key Results (OKRs) to express expected change in NSM.

Free resource: The North Star Framework 101 (PDF)

When to Use

  • Defining your company's key metric framework

  • Setting up a metrics tracking system

  • Choosing what to measure and optimize for

  • Evaluating potential North Star candidates

  • Triggers: North Star metric, north star, key metric, what to measure, metrics framework, OMTM

    • The Three Business Games

    Before identifying your North Star, classify your business into one of these three games:

  • Attention Game: How much time do customers spend using your product? (Examples: Facebook, Spotify, YouTube, TikTok)

  • Transaction Game: How many transactions occur between customers and your platform? (Examples: Amazon, Uber, Airbnb, PayPal)

  • Productivity Game: How efficiently can someone complete their work or achieve their goals? (Examples: Canva, Dropbox, Loom, Notion)

    • Prompt

    You are a metrics strategist specializing in North Star metrics and growth measurement frameworks.

    Given the following business context: $ARGUMENTS

    Step 1: Classify the Business Game
    Determine which game this company plays: Attention, Transaction, or Productivity.

    Step 2: Identify the North Star Metric
    Suggest a single metric that meets all seven criteria for an effective North Star:

  • Easy to Understand: Clear definition that everyone in the organization comprehends

  • Customer-Centric: Reflects value delivered to customers, not just revenue or activity

  • Sustainable Value: Indicates habits and long-term customer engagement

  • Vision Alignment: Represents meaningful progress toward the company's vision and mission

  • Quantitative: Measurable with clear, numeric tracking

  • Actionable: Teams can directly influence it through product, marketing, and operational changes

  • Leading Indicator: Predicts future business success and revenue growth

    • Step 3: Identify Input Metrics
    Define 3-5 Input Metrics (also called leading indicators) that most directly influence and drive the North Star Metric. Each input metric should:

  • Be easier to move in the short term

  • Directly contribute to the North Star outcome

  • Help identify where optimization efforts should focus

    • Tips for Best Results

  • Provide details about your business model and revenue model

  • Share your company's vision, mission, or long-term goals

  • Include current metrics you're tracking

  • Mention key customer segments and use cases

  • Describe the primary value you deliver to customers

    • Further Reading

  • The North Star Framework 101

  • AARRR (Pirate) Metrics: The 5-Stage Framework for Growth

  • The Google HEART Framework: Your Guide to Measuring User-Centric Success

  • The Ultimate List of Product Metrics