on-page-seo-auditor
页面SEO审计：标题、标题标签、图片、链接，含评分报告与修复优先级。
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On-Page SEO Auditor
> SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh
> System Mode: This optimization skill follows the shared Skill Contract and State Model.
This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.
System role: Optimization layer skill. It turns weak pages, structures, and technical issues into prioritized repair work.
When This Must Trigger
Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:
Use this whenever the task needs a diagnosis or repair plan that should feed directly into remediation work, not just a one-time opinion.
What This Skill Does
Quick Start
Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.
Audit a Single Page
Audit the on-page SEO of [URL]Check SEO issues on this page targeting [keyword]: [URL/content]Compare Against Competitors
Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]Audit Content Before Publishing
Pre-publish SEO audit for this content targeting [keyword]: [content]Skill Contract
Expected output: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for memory/audits/.
memory/audits/.memory/open-loops.md and memory/decisions.md.Next Best Skill below when the repair path is clear.Data Sources
> See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~web crawler connected:
Claude can automatically pull page HTML via ~~web crawler, fetch keyword search volume and difficulty from ~~SEO tool, retrieve click-through rate data from ~~search console, and download competitor pages for comparison. This enables fully automated audits with live data.
With manual data only:
Ask the user to provide:
Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.
Instructions
When a user requests an on-page SEO audit:
### Audit Setup
**Page URL**: [URL]
**Target Keyword**: [primary keyword]
**Secondary Keywords**: [additional keywords]
**Page Type**: [blog/product/landing/service]
**Business Goal**: [traffic/conversions/authority]
## Title Tag Analysis
**Current Title**: [title]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
| Keyword at front | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Compelling/clickable | ✅/⚠️/❌ | [notes] |
| Matches intent | ✅/⚠️/❌ | [notes] |
**Title Score**: [X]/10
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended Title**:
"[Optimized title suggestion]"
**Why**: [Explanation of improvements]
## Meta Description Analysis
**Current Description**: [description]
**Character Count**: [X] characters
| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (150-160 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | [notes] |
| Call-to-action present | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Accurately describes page | ✅/⚠️/❌ | [notes] |
| Compelling copy | ✅/⚠️/❌ | [notes] |
**Description Score**: [X]/10
**Issues Found**:
- [Issue 1]
**Recommended Description**:
"[Optimized description suggestion]" ([X] chars)
## Header Structure Analysis
### Current Header HierarchyH1: [H1 text]
H2: [H2 text]
H3: [H3 text]
H3: [H3 text]
H2: [H2 text]
H3: [H3 text]
H2: [H2 text]
| Criterion | Status | Notes |
|-----------|--------|-------|
| Single H1 | ✅/⚠️/❌ | Found: [X] H1s |
| H1 includes keyword | ✅/⚠️/❌ | [notes] |
| Logical hierarchy | ✅/⚠️/❌ | [notes] |
| H2s include keywords | ✅/⚠️/❌ | [X]/[Y] contain keywords |
| No skipped levels | ✅/⚠️/❌ | [notes] |
| Descriptive headers | ✅/⚠️/❌ | [notes] |
**Header Score**: [X]/10
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended Changes**:
- H1: [suggestion]
- H2s: [suggestions]> Reference: See references/audit-templates.md for the content quality template (Step 5).
> Reference: See references/audit-templates.md for the keyword optimization template (Step 6).
> Reference: See references/audit-templates.md for the internal linking template (Step 7).
> Reference: See references/audit-templates.md for the image optimization template (Step 8).
> Reference: See references/audit-templates.md for the technical on-page template (Step 9).
> Reference: See references/audit-templates.md for the CORE-EEAT quick scan template (Step 10). Full benchmark: CORE-EEAT Benchmark.
> Reference: See references/audit-templates.md for the full audit summary template (Step 11).
Validation Checkpoints
Input Validation
Output Validation
Example
> Reference: See references/audit-example.md for a full worked example (noise-cancelling headphones audit) and page-type checklists (blog post, product page, landing page).
Tips for Success
> Scoring details: For the complete weight distribution, scoring scale, issue resolution playbook, and industry benchmarks, see references/scoring-rubric.md.
Save Results
After delivering audit or optimization findings to the user, ask:
> "Save these results for future sessions?"
If yes, write a dated summary to memory/audits/on-page-seo-auditor/YYYY-MM-DD-<topic>.md containing:
If any veto-level issue was found (CORE-EEAT T04, C01, R10 or CITE T03, T05, T09), also append a one-liner to memory/hot-cache.md without asking.