Battle Card Builder — Generate Sales Competitive Battle Cards from Public Evidence

Skill Overview

Battle Card Builder is a competitive intelligence workflow skill: provide your product and a competitor, and it automatically researches public evidence such as the competitor’s pricing page, user reviews, release notes, customer case studies, and more, then generates a competitive battle card that sales reps can read and use within 30 seconds. Every claim includes a source link, date, and a Fact/Inference/Assumption label.

Use Cases

1. The same competitor repeatedly appears in enterprise deals: For lost-deal reasons such as “they integrate more deeply” or “they’re cheaper,” build competitive responses from public evidence so every statement can withstand customer questions and scrutiny.
2. Battle cards are outdated and sales no longer trust them: Rebuild the card using the current pricing page and release notes as the basis, mark the as-of date, and give frontline sales confidence to cite it again.
3. Turn competitive snapshots or monitoring reports into frontline tools: When you already have a competitive research snapshot or monitoring report, search only for gaps and information that has not been verified for more than one quarter, then condense it into a portable action card.

Core Features

1. Automated research using public evidence: First present a three-step search plan—what to check (pricing pages, reviews, release notes, customer stories), which source types to use, and how to distinguish facts from inferences—then conduct the research. Features, pricing, market share, customer examples, and attributed quotes are all on the “Do Not Fabricate” list; everything must be based on verifiable public sources.
2. A fixed card structure with claim-by-claim sourcing and labels: Use a consistent schema covering a 30-second overview, things you can say (up to 4), trap questions, watch-outs, a pricing snapshot, and a “Do Not Say” list. Each statement in the body includes a source URL, date, and label. Detailed research goes into an evidence table in the appendix, keeping the card concise, comparable across runs, and easy to update.
3. Dual protection through trap questions and “Do Not Say” guidance: Only ask questions whose answers are supported by the competitor’s own documentation—asking is citing, not bluffing. Claims that cannot be substantiated or that could be immediately refuted, such as “They can’t do SSO” when the feature has already launched, are explicitly placed on the “Do Not Say” list to prevent sales reps from damaging customer trust with outdated claims.

Frequently Asked Questions

What is the difference between a Battle Card and a competitive research report?

A research report is a two-page background analysis for decision-makers; a battle card is a 30-second reference card that sales reps can open in the middle of a customer meeting. Battle Card Builder follows a “frontline-ready” standard: the body contains only content that can be said directly in a conversation, while all detailed research is placed in the evidence table in the appendix. It is designed to be the final practical output of upstream research such as competitive snapshots and monitoring.

Does every claim on the card have a source? What do the labels mean?

Yes. Every talking point and trap question includes a source URL, date, and Fact/Inference/Assumption label. Fact has a public source and can be quoted directly; Inference clearly states its basis; Assumption is for internal discussion only and must be validated first. Unsupported claims are explicitly placed on the “Do Not Say” list. This claim-by-claim labeling is the core difference between this skill and an ordinary messaging template—it tells sales how defensible each talking point is when challenged by a customer.

Can it be used with no information provided? Will it fabricate data?

Yes. It can run with only a product name and competitor name. If the segment, buyer type, or reason for the lost deal is missing, the skill will ask up to three questions and, if unanswered, continue using clearly labeled assumptions. Features, pricing, market share, win themes, and attributed quotes are all on the “Do Not Fabricate” list. These items must come from verifiable sources included in the appendix; unsupported talking points will not appear on the card.