Instantly Automation

Instantly Automation - Natural Language–Driven Cold Email Marketing Automation

Overview of Skills

Instantly Automation is an AI skill that automates the management of Instantly cold email marketing campaigns through natural language commands. It supports creating multi-step email sequences, bulk importing leads, managing sending accounts, and tracking marketing performance.

Use Cases

1. Lead Generation for B2B Sales Teams

Sales teams can quickly build a cold email outreach system using natural language instructions—creating marketing sequences with multi-step follow-ups, setting smart sending schedules, and bulk importing target customer lists—enabling large-scale, automated customer outreach.

2. Product Promotion for SaaS Companies

SaaS companies can use this skill to create A/B testing email campaigns, optimizing email subject lines and content strategies. By using open tracking and link tracking, they can analyze lead engagement and continuously improve marketing performance based on data.

3. Bulk Outreach Emails for Export/Trade Businesses

Export/trade companies can leverage the multi-sending-account management feature to configure multiple mailbox accounts for large-scale outreach. They can set daily sending limits and email intervals to avoid triggering sending restrictions from email service providers, ensuring strong deliverability.

Core Features

1. Full Lifecycle Management of Marketing Campaigns

Supports creating complete marketing campaigns that include multi-step email sequences. You can configure sending schedules (supports weekdays/weekends and specific time windows), time zone settings, daily sending caps, email intervals, and more. It also provides campaign updates and detail views so you can fully control marketing progress.

2. Smart Sending Account Management

Lists and manages all sending accounts configured in the Instantly workspace. Supports filtering by status (active, paused, connection errors, etc.) and by email service provider (Google, Microsoft, AWS, custom IMAP/SMTP). You can also search by email address or domain to quickly locate target accounts.

3. Bulk Lead Import

Create dedicated lead lists and bulk import contacts into marketing campaigns. Supports setting duplicate-handling strategies and lead validation options, helping you quickly convert lead data from your CRM or other channels into marketing targets.

Frequently Asked Questions

How do I use Instantly Automation?

First, add the Composio MCP server (https://rube.app/mcp) to your client configuration, then connect your Instantly account when prompted (requires an API key). Once connected, you can manage marketing campaigns, sending accounts, and leads using natural language commands.

Which time zones does Instantly support?

Instantly API supports a limited set of time zone options. Verified available time zones include:

America/Chicago (Central Time)

America/Detroit (Eastern Time)

America/Boise (Mountain Time)

America/Anchorage

Note that Pacific Time (America/Los_Angeles) is not supported. You can use America/Anchorage or America/Dawson as alternatives.

How do I bulk import leads?

First, use the “Create Lead List” feature to create a new customer list. Then use the “Bulk Import” feature to import customer data into the specified marketing campaign or list. During import, you need to provide an array of customer objects containing email addresses and other metadata, and you can configure duplicate handling and validation options.