Apollo Automation

Automate Apollo.io lead generation -- search organizations, discover contacts, enrich prospect data, manage contact stages, and build targeted outreach lists -- using natural language through the Composio MCP integration.

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Apollo Automation

Skill Overview


Automate Apollo.io sales prospecting work through natural-language commands—search for target companies, identify decision-makers, enrich customer data, and manage your sales pipeline.

Use Cases


  • B2B Lead Generation: When you need to quickly find companies that match specific criteria (e.g., industry, region, size) and obtain key contacts from them

  • Customer Data Enrichment: When you already have a prospect list but missing contact details (email, phone), or you need to add/complete LinkedIn and company information

  • Sales Pipeline Management: When you need to categorize and track contacts by sales stage (e.g., discovery, qualified, negotiation)
  • Core Features


  • Organization and Contact Search: Use natural language with filters such as company name, location, employee count, and industry keywords to find target companies, and identify specific roles within them (e.g., VP, CTO, director, etc.)

  • Batch Data Enrichment: Supports enriching up to 10 contacts per batch with complete information, including verified emails, phone numbers, LinkedIn profile links, and company details

  • Sales Funnel Management: Lists all sales stages, bulk-updates contact statuses, creates new contact records, and searches existing contact databases
  • FAQs

    What is Apollo Automation?


    Apollo Automation is a skill that integrates with Composio MCP, allowing you to use natural language to operate the Apollo.io platform. There’s no need to manually click or write API calls—you can use everyday language to perform tasks such as company search, contact discovery, data enrichment, and pipeline management.

    How do I get started?


    First, add the Composio MCP server address https://rube.app/mcp in the client configuration. Then, on first use, connect your Apollo.io account (requires an API key). After configuration is complete, you can directly issue query and action instructions in natural language.

    Are there any usage limits?


    Apollo.io API has strict pagination limits: people search returns up to 100 results per page and supports up to 500 pages. The batch enrichment feature can only process 10 records at a time. In addition, obtaining personal emails and phone numbers may consume extra credits, and some operations require configuring webhook_url. If you encounter an HTTP 403 error, it’s usually due to an API key or permission/configuration issue that you’ll need to resolve first.