competitive-ads-extractor
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
name:competitive-ads-extractordescription:Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
Competitive Ads Extractor
This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
When to Use This Skill
What This Skill Does
How to Use
Basic Extraction
Extract all current ads from [Competitor Name] on Facebook Ad LibraryScrape ads from [Company] and analyze their messagingSpecific Analysis
Get all ads from [Competitor] focusing on their messaging
about [specific problem]. What pain points are they highlighting?Competitive Set
Extract ads from these 5 competitors: [list].
Compare their approaches and tell me what's working.Specific Platform
Get LinkedIn ads from [Competitor] and analyze their
B2B positioning strategyExample
User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
Process:
Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active adsExtracting screenshots...
[████████████████████] 100%
Saved to: competitor-ads/notion/
ad-001-collaboration.png
ad-002-productivity.png
ad-003-templates.png
...Analyzing messaging...
Output:
# Notion Ad AnalysisOverview
Total Ads: 23 active
Primary Themes: Productivity (35%), Collaboration (30%),
Templates (20%), AI Features (15%)
Ad Formats: Static images (60%), Video (40%)
CTA Patterns: "Try for free", "Get started" Key Problems They're Highlighting
Scattered Information (8 ads)
Copy: "Stop switching between 10 different tools"
Why it works: Direct pain point many teams faceMeeting Overload (5 ads)
Copy: "Replace unnecessary meetings with async updates"
Why it works: Post-COVID remote work pain pointLost Documentation (4 ads)
Copy: "Never ask 'where is that doc?' again"
Why it works: Universal workplace frustrationSuccessful Creative Patterns
Pattern 1: Before/After Split
Shows chaotic tool landscape → Clean Notion workspace
Used in 6 high-performing ads
Visual metaphor is immediately clear Pattern 2: Feature Showcase
GIF of actual product usage
Shows specific feature in 5 seconds
Used for new features (AI, templates) Pattern 3: Social Proof
"Join 20M users" messaging
Customer logos
Used in 4 ads targeting enterprise Copy That's Working
Best Headlines:
"Your team's knowledge, finally in one place"
→ Benefit-focused, addresses pain directly
"The all-in-one workspace"
→ Clear positioning, broad appeal
"AI that actually helps you work"
→ Addresses AI skepticism, practical angleBest Body Copy Patterns:
Short sentences (under 10 words)
Focus on outcomes not features
Include specific numbers ("Cut meetings by 50%") Audience Targeting Insights
Based on ad variations:
Startup founders: Solo productivity angle
Team leads: Collaboration and alignment
Enterprise: Security and compliance mentions
Students: Free plan, templates, organization Recommendations for Your Ads
Test the "tool sprawl" pain point
→ Strong resonance based on their ad frequencyUse product screenshots over abstract visuals
→ All their top ads show actual UILead with the problem, not the solution
→ "Tired of X?" performs better than "Introducing Y"Keep copy under 100 characters
→ Their shortest ads seem most frequentTest before/after visual formats
→ Proven pattern in their creativeFiles Saved
All ads: ~/competitor-ads/notion/
Analysis: ~/competitor-ads/notion/analysis.md
Best performers: ~/competitor-ads/notion/top-10/ Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter
What You Can Learn
Messaging Analysis
Creative Patterns
Copy Formulas
Campaign Strategy
Best Practices
Legal & Ethical
✓ Only use for research and inspiration
✓ Don't copy ads directly
✓ Respect intellectual property
✓ Use insights to inform original creative
✗ Don't plagiarize copy or steal designs
Analysis Tips
Advanced Features
Trend Tracking
Compare [Competitor]'s ads from Q1 vs Q2.
What messaging has changed?Multi-Competitor Analysis
Extract ads from [Company A], [Company B], [Company C].
What are the common patterns? Where do they differ?Industry Benchmarks
Show me ad patterns across the top 10 project management
tools. What problems do they all focus on?Format Analysis
Analyze video ads vs static image ads from [Competitor].
Which gets more engagement? (if data available)