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brand-guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

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name:brand-guidelinesdescription:Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.license:Complete terms in LICENSE.txt

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds

  • Light: #faf9f5 - Light backgrounds and text on dark

  • Mid Gray: #b0aea5 - Secondary elements

  • Light Gray: #e8e6dc - Subtle backgrounds

    • Accent Colors:

  • Orange: #d97757 - Primary accent

  • Blue: #6a9bcc - Secondary accent

  • Green: #788c5d - Tertiary accent

    • Typography

  • Headings: Poppins (with Arial fallback)

  • Body Text: Lora (with Georgia fallback)

  • Note: Fonts should be pre-installed in your environment for best results

    • Features

    Smart Font Application

  • Applies Poppins font to headings (24pt and larger)

  • Applies Lora font to body text

  • Automatically falls back to Arial/Georgia if custom fonts unavailable

  • Preserves readability across all systems

    • Text Styling

  • Headings (24pt+): Poppins font

  • Body text: Lora font

  • Smart color selection based on background

  • Preserves text hierarchy and formatting

    • Shape and Accent Colors

  • Non-text shapes use accent colors

  • Cycles through orange, blue, and green accents

  • Maintains visual interest while staying on-brand

    • Technical Details

    Font Management

  • Uses system-installed Poppins and Lora fonts when available

  • Provides automatic fallback to Arial (headings) and Georgia (body)

  • No font installation required - works with existing system fonts

  • For best results, pre-install Poppins and Lora fonts in your environment

    • Color Application

  • Uses RGB color values for precise brand matching

  • Applied via python-pptx's RGBColor class

  • Maintains color fidelity across different systems

      • brand-guidelines - Agent Skills