launch-strategy

Product Launch Strategy

Skill Overview

Launch Strategy is a professional product launch planning assistant that helps founders, product managers, and marketers create a complete go-to-market strategy for launching a product—covering the full workflow from internal testing to a full release.

Use Cases

1. First-Time Launch of a New Product

When you’re about to roll out a brand-new SaaS product or application, this skill helps you plan a complete release timeline, choose the right distribution channels (owned, rented, borrowed), develop a phased launch strategy, and ensure the product steadily gains early users while building market awareness.

2. Feature Announcements and Update Releases

When your product has significant feature updates or improvements, this skill helps you craft a feature announcement strategy—deciding the launch scope (a full marketing campaign vs. a simple changelog), selecting suitable channels, and planning user education and growth strategies after the release.

3. Product Hunt and Other Platform Launches

When you plan to launch your product on platforms like Product Hunt, BetaList, and Hacker News, this skill provides detailed platform launch strategies, including pre-launch preparation, execution on launch day, and follow-up after launch—helping you maximize launch impact.

Core Features

1. ORB Launch Framework Planning

Based on three channel types—Owned, Rented, and Borrowed—this helps you build a complete channel strategy. Owned channels like email lists, blogs, and community efforts can build lasting value over time. Rented channels like social media and YouTube provide fast visibility but depend on algorithms. Borrowed channels like partner promotions and podcast guest spots can quickly build credibility.

2. Five-Stage Launch Methodology

Provides a complete five-stage launch roadmap—from internal release, to Alpha testing, Beta testing, early access, and finally a full release. Each stage includes clear goals, action items, and success metrics to help you progress steadily and avoid the risks of a one-shot launch.

3. Product Hunt Launch Strategy

A platform-specific guide for launching on Product Hunt, including end-to-end processes such as building relationships before launch, optimizing the Listing, real-time engagement on launch day, and converting users after launch. Includes hands-on experience from successful cases like SavvyCal and Reform.

Frequently Asked Questions

How long should you prepare before a product launch?

Preparation time depends on product complexity and your target audience. It’s recommended to set aside at least 4–8 weeks: the first 2–4 weeks to build owned channels (email list, blog), the next 2–4 weeks for internal and Alpha testing while collecting feedback, and the final 2 weeks to prepare Beta testing and public launch materials. If you’re launching on Product Hunt, it’s recommended to start building community relationships at least 2 weeks in advance.

Any tips for getting featured on Product Hunt?

Success on Product Hunt depends on thorough preparation: before launch, build relationships with active users and industry influencers; optimize the Listing title and description; and prepare high-quality screenshots and a demo video. On launch day, respond to every comment in real time all day and guide the discussion. After launch, follow up promptly on all interactions and convert the traffic into owned relationships like email subscriptions. Don’t rely on what you do on launch day alone—your pre-built network matters more.

Who is this skill for?

Launch Strategy is mainly suitable for four groups: SaaS founders and independent developers (who need comprehensive launch planning), product managers (responsible for feature launches and updates), marketers (who need to define go-to-market and promotion strategies), and any teams planning to launch products on platforms like Product Hunt. Whether you’re launching for the first time or you have launch experience but want to improve your process, this skill provides valuable guidance.