seo-geo - SEO and GEO (AI Search Optimization) Skills

Skill Overview

seo-geo is a website optimization skill that covers both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude). It provides a complete SEO/GEO workflow, from technical audits and keyword research to Schema structured data generation and validation.

Use Cases

1. Website search visibility diagnostics: Check technical elements such as titles, meta tags, H1s, robots.txt, sitemaps, and page load speed before launching a new website or when investigating a decline in search traffic
2. Optimization for citation by AI search engines (GEO): Make website content more likely to be cited by ChatGPT, Perplexity, Google AI Overviews, and other AI engines. AI search engines do not rank pages; they cite sources. Being cited is the new equivalent of ranking first
3. Structured data generation and validation: Generate FAQPage, Article, Product, and other JSON-LD Schema markup for FAQs, articles, product pages, About pages, and more, then complete rich results validation and indexing status checks

Core Features

1. Website SEO technical audits: Complete a basic SEO check with a single command (free and requiring no API), including verification that robots.txt allows Googlebot, Bingbot, PerplexityBot, GPTBot, ClaudeBot, and other search and AI crawlers to access the site, ensuring that engines can crawl it properly
2. Generative Engine Optimization (GEO): Optimize content based on nine methods from Princeton research—such as adding citations (+40% visibility), supplementary statistics (+37%), expert quotations (+30%), and an authoritative tone (+25%)—and generate FAQPage Schema (approximately +40% AI visibility). Explicitly warns that keyword stuffing can instead reduce visibility by 10%
3. Schema markup and monitoring reports: Provide commonly used JSON-LD templates and meta tag templates (Open Graph and Twitter Cards), use rich results testing tools and site: index checks, and ultimately produce an SEO/GEO optimization report with prioritized recommendations

Frequently Asked Questions

What is the difference between GEO and traditional SEO?

Traditional SEO optimizes a webpage’s ranking on Google and Bing search results pages. GEO (Generative Engine Optimization) optimizes the likelihood that content will be cited by AI search engines such as ChatGPT, Perplexity, and Gemini. AI search engines do not rank pages; they cite sources. Therefore, “being cited” is equivalent to achieving a prominent ranking. seo-geo covers both types of optimization rather than requiring a choice between them.

Does using this skill require an API key?

Basic website audits—including title, meta tag, H1, robots.txt, sitemap, and load time checks—are free and require no API. Keyword research and competitor analysis are conducted through the built-in WebSearch. Advanced monitoring, such as rank tracking and rich results testing, can optionally be supplemented with third-party tools such as Google Search Console, Ahrefs, and Semrush.

Can you guarantee that my website will be cited by AI search engines?

No guarantee can be made. This skill provides research-backed optimization methods, such as adding citations and statistics and improving fluency based on Princeton’s GEO research, while clearly identifying each platform’s technical prerequisites: robots.txt must allow PerplexityBot; content must be indexed by Bing for it to potentially be cited by Copilot, which is based on the Bing index; Claude relies on the Brave Search index; and ChatGPT cites recently updated content—particularly content updated within the past 30 days—at a significantly higher rate. Ultimately, whether content is cited depends on each platform’s algorithms.