organic-growth-advisor — AI Growth Path Diagnostic Advisor

Skill Overview

organic-growth-advisor is an interactive AI growth diagnostic skill based on the McKinsey Growth Pyramid (L2–L5). By asking three questions, it quickly determines which organic growth path best addresses your growth bottleneck—new customer segments, new geographies, new channels, or new products—and provides the rationale behind the recommendation along with a first growth experiment that can be launched this week.

Use Cases

1. Growth has stalled, and you don’t know where the next lever is: Product-market fit (PMF) has been validated, but growth has clearly slowed, and it is unclear whether the problem lies in reach, market context, or the product’s value itself.
2. Multiple growth paths seem viable, and you need to test one first: There are advocates for new customer segments, international expansion, new channels, and new products, but resources are sufficient to pursue only one. You need rapid triage rather than prolonged debate.
3. The team disagrees on the growth direction and needs rapid alignment: The CEO wants to expand into new regions, Sales wants to target new customer segments, and Product wants to build a major new version. Use a shared diagnostic framework to shift the discussion from “a battle of positions” to “matrix-based positioning.”

Core Features

1. Growth path matrix positioning: Using “target-market familiarity” and “degree of product modification” as two dimensions, the tool places your current situation on a 2×2 matrix corresponding to the four paths in the McKinsey Growth Pyramid—L2 New Customer Segments, L3 New Geographies, L4 New Distribution Channels, and L5 New Products/Services.
2. Growth path recommendation and diagnostic question: It outputs one recommended path and the reasoning behind it, along with a key diagnostic question to revisit continuously—for example, L2’s “Who else has the problem we have already solved?”—to help you keep validating whether the direction is correct.
3. First growth experiment + pitfalls to avoid: Each path includes a low-cost experiment that can be validated within 5–7 days, as well as the most common failure trap at that level—for example, mistaking a one-off marketing campaign for a compounding distribution channel.

Frequently Asked Questions

What stage of team is organic-growth-advisor suitable for?

It is designed for product managers, founders, and growth teams that have already achieved core product-market fit but are facing a growth bottleneck. If your core product has not yet validated PMF, you should first address retention issues (Growth Pyramid L1); using this tool to choose a growth direction is not recommended. In addition, teams that already have a validated growth path in motion should not switch paths midway.

How long does a complete diagnosis take, and what does it include?

Approximately 15–25 minutes. You only need to answer three adaptive questions. The output includes: your position on the growth path matrix; one recommended path (L2/L3/L4/L5) and the rationale; a diagnostic question to revisit continuously; a low-cost experiment that can be run this week; and the most common pitfall associated with that path.

Can it replace a complete growth strategy plan?

No. It is a rapid triage tool, not a maturity model, scoring system, or strategic planning tool. Its purpose is to help you choose the right lane and establish the right starting hypothesis. Subsequent direction still needs to be validated through user interviews and real-world experiments. If the recommendation conflicts with your intuition, that tension itself is worth exploring further.