klaviyo-automation - Agent Skills

Klaviyo Automation via Rube MCP

Automate Klaviyo email and SMS marketing operations through Composio's Klaviyo toolkit via Rube MCP.

Prerequisites

Rube MCP must be connected (RUBE_SEARCH_TOOLS available)

Active Klaviyo connection via RUBE_MANAGE_CONNECTIONS with toolkit klaviyo

Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds

Call RUBE_MANAGE_CONNECTIONS with toolkit klaviyo

If connection is not ACTIVE, follow the returned auth link to complete Klaviyo authentication

Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. List and Filter Campaigns

When to use: User wants to browse, search, or filter marketing campaigns

Tool sequence:

KLAVIYO_GET_CAMPAIGNS - List campaigns with channel and status filters [Required]

Key parameters:

channel: Campaign channel - 'email' or 'sms' (required by Klaviyo API)

filter: Additional filter string (e.g., equals(status,"draft"))

sort: Sort field with optional - prefix for descending (e.g., '-created_at', 'name')

page_cursor: Pagination cursor for next page

include_archived: Include archived campaigns (default: false)

Pitfalls:

channel is required; omitting it can produce incomplete or unexpected results

Pagination is mandatory for full coverage; a single call returns only one page (default ~10)

Follow page_cursor until exhausted to get all campaigns

Status filtering via filter (e.g., equals(status,"draft")) can return mixed statuses; always validate data[].attributes.status client-side

Status strings are case-sensitive and can be compound (e.g., 'Cancelled: No Recipients')

Response shape is nested: response.data.data with status at data[].attributes.status

2. Get Campaign Details

When to use: User wants detailed information about a specific campaign

Tool sequence:

KLAVIYO_GET_CAMPAIGNS - Find campaign to get its ID [Prerequisite]

KLAVIYO_GET_CAMPAIGN - Retrieve full campaign details [Required]

Key parameters:

campaign_id: Campaign ID string (e.g., '01GDDKASAP8TKDDA2GRZDSVP4H')

include_messages: Include campaign messages in response

include_tags: Include tags in response

Pitfalls:

Campaign IDs are alphanumeric strings, not numeric

include_messages and include_tags add related data to the response via Klaviyo's include mechanism

Campaign details include audiences, send strategy, tracking options, and scheduling info

3. Inspect Campaign Messages

When to use: User wants to view the email/SMS content of a campaign

Tool sequence:

KLAVIYO_GET_CAMPAIGN - Find campaign and its message IDs [Prerequisite]

KLAVIYO_GET_CAMPAIGN_MESSAGE - Get message content details [Required]

Key parameters:

id: Message ID string

fields__campaign__message: Sparse fieldset for message attributes (e.g., 'content.subject', 'content.from_email', 'content.body')

fields__campaign: Sparse fieldset for campaign attributes

fields__template: Sparse fieldset for template attributes

include: Related resources to include ('campaign', 'template')

Pitfalls:

Message IDs are separate from campaign IDs; extract from campaign response

Sparse fieldset syntax uses dot notation for nested fields: 'content.subject', 'content.from_email'

Email messages have content fields: subject, preview_text, from_email, from_label, reply_to_email

SMS messages have content fields: body

Including 'template' provides the HTML/text content of the email

4. Manage Campaign Tags

When to use: User wants to view tags associated with campaigns for organization

Tool sequence:

KLAVIYO_GET_CAMPAIGN_RELATIONSHIPS_TAGS - Get tag IDs for a campaign [Required]

Key parameters:

id: Campaign ID string

Pitfalls:

Returns only tag IDs, not tag names/details

Tag IDs can be used with Klaviyo's tag endpoints for full details

Rate limit: 3/s burst, 60/m steady (stricter than other endpoints)

5. Monitor Campaign Send Jobs

When to use: User wants to check the status of a campaign send operation

Tool sequence:

KLAVIYO_GET_CAMPAIGN_SEND_JOB - Check send job status [Required]

Key parameters:

id: Send job ID

Pitfalls:

Send job IDs are returned when a campaign send is initiated

Job statuses indicate whether the send is queued, in progress, complete, or failed

Rate limit: 10/s burst, 150/m steady

Common Patterns

Campaign Discovery Pattern

1. Call KLAVIYO_GET_CAMPAIGNS with channel='email'
Paginate through all results via page_cursor

Filter by status client-side for accuracy

Extract campaign IDs for detailed inspection

Sparse Fieldset Pattern

Klaviyo supports sparse fieldsets to reduce response size:

fields__campaign__message=['content.subject', 'content.from_email', 'send_times']
fields__campaign=['name', 'status', 'send_time']
fields__template=['name', 'html', 'text']

Pagination

Klaviyo uses cursor-based pagination

Check response for page_cursor in the pagination metadata

Pass cursor as page_cursor in next request

Default page size is ~10 campaigns

Continue until no more cursor is returned

Filter Syntax

- equals(status,"draft") - Campaigns in draft status
equals(name,"Newsletter") - Campaign named "Newsletter"

greater-than(created_at,"2024-01-01T00:00:00Z") - Created after date

Known Pitfalls

API Version:

Klaviyo API uses versioned endpoints (e.g., v2024-07-15)

Response schemas may change between API versions

Tool responses follow the version configured in the Composio integration

Response Nesting:

Data is nested: response.data.data[].attributes

Campaign status at data[].attributes.status

Mis-parsing the nesting yields empty or incorrect results

Always navigate through the full path defensively

Rate Limits:

Burst: 10/s (3/s for tag endpoints)

Steady: 150/m (60/m for tag endpoints)

Required scope: campaigns:read

Implement backoff on 429 responses

Status Values:

Status strings are case-sensitive

Compound statuses exist (e.g., 'Cancelled: No Recipients')

Server-side filtering may return mixed statuses; always validate client-side

Quick Reference

Task	Tool Slug	Key Params
List campaigns	KLAVIYO_GET_CAMPAIGNS	channel, filter, sort, page_cursor
Get campaign details	KLAVIYO_GET_CAMPAIGN	campaign_id, include_messages, include_tags
Get campaign message	KLAVIYO_GET_CAMPAIGN_MESSAGE	id, fields__campaign__message
Get campaign tags	KLAVIYO_GET_CAMPAIGN_RELATIONSHIPS_TAGS	id
Get send job status	KLAVIYO_GET_CAMPAIGN_SEND_JOB	id