google-analytics-automation

Google Analytics Automation via Rube MCP

Automate Google Analytics 4 (GA4) reporting and property management through Composio's Google Analytics toolkit via Rube MCP.

Prerequisites

Rube MCP must be connected (RUBE_SEARCH_TOOLS available)

Active Google Analytics connection via RUBE_MANAGE_CONNECTIONS with toolkit google_analytics

Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds

Call RUBE_MANAGE_CONNECTIONS with toolkit google_analytics

If connection is not ACTIVE, follow the returned auth link to complete Google OAuth

Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. List Accounts and Properties

When to use: User wants to discover available GA4 accounts and properties

Tool sequence:

GOOGLE_ANALYTICS_LIST_ACCOUNTS - List all accessible GA4 accounts [Required]

GOOGLE_ANALYTICS_LIST_PROPERTIES - List properties under an account [Required]

Key parameters:

pageSize: Number of results per page

pageToken: Pagination token from previous response

filter: Filter expression for properties (e.g., parent:accounts/12345)

Pitfalls:

Property IDs are numeric strings prefixed with 'properties/' (e.g., 'properties/123456')

Account IDs are prefixed with 'accounts/' (e.g., 'accounts/12345')

Always list accounts first, then properties under each account

Pagination required for organizations with many properties

2. Run Standard Reports

When to use: User wants to query metrics and dimensions from GA4 data

Tool sequence:

GOOGLE_ANALYTICS_LIST_PROPERTIES - Get property ID [Prerequisite]

GOOGLE_ANALYTICS_GET_METADATA - Discover available dimensions and metrics [Optional]

GOOGLE_ANALYTICS_CHECK_COMPATIBILITY - Verify dimension/metric compatibility [Optional]

GOOGLE_ANALYTICS_RUN_REPORT - Execute the report query [Required]

Key parameters:

property: Property ID (e.g., 'properties/123456')

dateRanges: Array of date range objects with startDate and endDate

dimensions: Array of dimension objects with name field

metrics: Array of metric objects with name field

dimensionFilter / metricFilter: Filter expressions

orderBys: Sort order configuration

limit: Maximum rows to return

offset: Row offset for pagination

Pitfalls:

Date format is 'YYYY-MM-DD' or relative values like 'today', 'yesterday', '7daysAgo', '30daysAgo'

Not all dimensions and metrics are compatible; use CHECK_COMPATIBILITY first

Use GET_METADATA to discover valid dimension and metric names

Maximum 9 dimensions per report request

Row limit defaults vary; set explicitly for large datasets

offset is for result pagination, not date pagination

3. Run Batch Reports

When to use: User needs multiple different reports from the same property in one call

Tool sequence:

GOOGLE_ANALYTICS_LIST_PROPERTIES - Get property ID [Prerequisite]

GOOGLE_ANALYTICS_BATCH_RUN_REPORTS - Execute multiple reports at once [Required]

Key parameters:

property: Property ID (required)

requests: Array of individual report request objects (same structure as RUN_REPORT)

Pitfalls:

Maximum 5 report requests per batch call

All reports in a batch must target the same property

Each individual report has the same dimension/metric limits as RUN_REPORT

Batch errors may affect all reports; check individual report responses

4. Run Pivot Reports

When to use: User wants cross-tabulated data (rows vs columns) like pivot tables

Tool sequence:

GOOGLE_ANALYTICS_LIST_PROPERTIES - Get property ID [Prerequisite]

GOOGLE_ANALYTICS_RUN_PIVOT_REPORT - Execute pivot report [Required]

Key parameters:

property: Property ID (required)

dateRanges: Date range objects

dimensions: All dimensions used in any pivot

metrics: Metrics to aggregate

pivots: Array of pivot definitions with fieldNames, limit, and orderBys

Pitfalls:

Dimensions used in pivots must also be listed in top-level dimensions

Pivot fieldNames reference dimension names from the top-level list

Complex pivots with many dimensions can produce very large result sets

Each pivot has its own independent limit and orderBys

5. Run Funnel Reports

When to use: User wants to analyze conversion funnels and drop-off rates

Tool sequence:

GOOGLE_ANALYTICS_LIST_PROPERTIES - Get property ID [Prerequisite]

GOOGLE_ANALYTICS_RUN_FUNNEL_REPORT - Execute funnel analysis [Required]

Key parameters:

property: Property ID (required)

dateRanges: Date range objects

funnel: Funnel definition with steps array

funnelBreakdown: Optional dimension to break down funnel by

Pitfalls:

Funnel steps are ordered; each step defines a condition users must meet

Steps use filter expressions similar to dimension/metric filters

Open funnels allow entry at any step; closed funnels require sequential progression

Funnel reports may take longer to process than standard reports

6. Manage Key Events

When to use: User wants to view or manage conversion events (key events) in GA4

Tool sequence:

GOOGLE_ANALYTICS_LIST_PROPERTIES - Get property ID [Prerequisite]

GOOGLE_ANALYTICS_LIST_KEY_EVENTS - List all key events for the property [Required]

Key parameters:

parent: Property resource name (e.g., 'properties/123456')

pageSize: Number of results per page

pageToken: Pagination token

Pitfalls:

Key events were previously called "conversions" in GA4

Property must have key events configured to return results

Key event names correspond to GA4 event names

Common Patterns

ID Resolution

Account name -> Account ID:

1. Call GOOGLE_ANALYTICS_LIST_ACCOUNTS
Find account by displayName

Extract name field (e.g., 'accounts/12345')

Property name -> Property ID:

1. Call GOOGLE_ANALYTICS_LIST_PROPERTIES with filter
Find property by displayName

Extract name field (e.g., 'properties/123456')

Dimension/Metric Discovery

1. Call GOOGLE_ANALYTICS_GET_METADATA with property ID
Browse available dimensions and metrics

Call GOOGLE_ANALYTICS_CHECK_COMPATIBILITY to verify combinations

Use verified dimensions/metrics in RUN_REPORT

Pagination

Reports: Use offset and limit for row pagination

Accounts/Properties: Use pageToken from response

Continue until pageToken is absent or rowCount reached

Common Dimensions and Metrics

Dimensions: date, city, country, deviceCategory, sessionSource, sessionMedium, pagePath, pageTitle, eventName

Metrics: activeUsers, sessions, screenPageViews, eventCount, conversions, totalRevenue, bounceRate, averageSessionDuration

Known Pitfalls

Property IDs:

Always use full resource name format: 'properties/123456'

Numeric ID alone will cause errors

Resolve property names to IDs via LIST_PROPERTIES

Date Ranges:

Format: 'YYYY-MM-DD' or relative ('today', 'yesterday', '7daysAgo', '30daysAgo')

Data processing delay means today's data may be incomplete

Maximum date range varies by property configuration

Compatibility:

Not all dimensions work with all metrics

Always verify with CHECK_COMPATIBILITY before complex reports

Custom dimensions/metrics have specific naming patterns

Response Parsing:

Report data is nested in rows array with dimensionValues and metricValues

Values are returned as strings; parse numbers explicitly

Empty reports return no rows key (not an empty array)

Quick Reference

Task	Tool Slug	Key Params
List accounts	GOOGLE_ANALYTICS_LIST_ACCOUNTS	pageSize, pageToken
List properties	GOOGLE_ANALYTICS_LIST_PROPERTIES	filter, pageSize
Get metadata	GOOGLE_ANALYTICS_GET_METADATA	property
Check compatibility	GOOGLE_ANALYTICS_CHECK_COMPATIBILITY	property, dimensions, metrics
Run report	GOOGLE_ANALYTICS_RUN_REPORT	property, dateRanges, dimensions, metrics
Batch reports	GOOGLE_ANALYTICS_BATCH_RUN_REPORTS	property, requests
Pivot report	GOOGLE_ANALYTICS_RUN_PIVOT_REPORT	property, dateRanges, pivots
Funnel report	GOOGLE_ANALYTICS_RUN_FUNNEL_REPORT	property, dateRanges, funnel
List key events	GOOGLE_ANALYTICS_LIST_KEY_EVENTS	parent, pageSize