competitor-analysis

Competitor Analysis

> SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh
> System Mode: This research skill follows the shared Skill Contract and State Model.

This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.

System role: Research layer skill. It turns market signals into reusable strategic inputs for the rest of the library.

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs reusable market intelligence that should influence strategy, not just an ad hoc answer.

Entering a new market or niche

Planning content strategy based on competitor success

Understanding why competitors rank higher

Finding backlink and partnership opportunities

Identifying content gaps competitors are missing

Analyzing competitor AI citation strategies

Benchmarking your SEO performance

What This Skill Does

Keyword Analysis: Identifies keywords competitors rank for

Content Audit: Analyzes competitor content strategies and formats

Backlink Profiling: Reviews competitor link-building approaches

Technical Assessment: Evaluates competitor site health

GEO Analysis: Identifies how competitors appear in AI responses

Gap Identification: Finds opportunities competitors miss

Strategy Extraction: Reveals actionable insights from competitor success

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Basic Competitor Analysis

Analyze SEO strategy for [competitor URL]

Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Specific Analysis

What content is driving the most traffic for [competitor]?

Analyze why [competitor] ranks #1 for [keyword]

GEO-Focused Analysis

How is [competitor] getting cited in AI responses? What can I learn?

Skill Contract

Expected output: a prioritized research brief, evidence-backed findings, and a short handoff summary ready for memory/research/.

Reads: user goals, target market inputs, available tool data, and prior strategy from CLAUDE.md and the shared State Model when available.

Writes: a user-facing research deliverable plus a reusable summary that can be stored under memory/research/.

Promotes: durable keyword priorities, competitor facts, entity candidates, and strategic decisions to CLAUDE.md, memory/decisions.md, and memory/research/; hand canonical entity work to entity-optimizer.

Next handoff: use the Next Best Skill below when the findings are ready to drive action.

Data Sources

> Note: All integrations are optional. This skill works without any API keys — users provide data manually when no tools are connected.

> See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~analytics + ~~AI monitor connected:
Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.

With manual data only:
Ask the user to provide:

Competitor URLs to analyze (2-5 recommended)

Your own site URL and current metrics (traffic, rankings if known)

Industry or niche context

Specific aspects to focus on (keywords, content, backlinks, etc.)

Any known competitor strengths or weaknesses

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests competitor analysis:

Identify Competitors

If not specified, help identify competitors:

### Competitor Identification Framework
   
   **Direct Competitors** (same product/service)
   - Search "[your main keyword]" and note top 5 organic results
   - Check who's advertising for your keywords
   - Ask: Who do customers compare you to?
   
   **Indirect Competitors** (different solution, same problem)
   - Search problem-focused keywords
   - Look at alternative solutions
   
   **Content Competitors** (compete for same keywords)
   - May not sell same product
   - Rank for your target keywords
   - Include media sites, blogs, aggregators

Gather Competitor Data

Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.

Analyze Keyword Rankings

Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.

Audit Content Strategy

Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.

Analyze Backlink Profile

Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.

Technical SEO Assessment

Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.

GEO/AI Citation Analysis

Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.

Synthesize Competitive Intelligence

Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).

> Reference: See references/analysis-templates.md for detailed templates for each step.

Validation Checkpoints

Input Validation

[ ] Competitor URLs verified as relevant to your niche

[ ] Analysis scope defined (comprehensive or specific focus area)

[ ] Your own site metrics available for comparison

[ ] Minimum 2-3 competitors identified for meaningful patterns

Output Validation

[ ] Every recommendation cites specific data points (not generic advice)

[ ] Competitor strengths backed by measurable evidence (metrics, rankings)

[ ] Opportunities based on identifiable gaps, not assumptions

[ ] Action plan items are specific and actionable (not vague strategies)

[ ] Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

> Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.

Advanced Analysis Types

Content Gap Analysis

Show me content [competitor] has that I don't, sorted by traffic potential

Link Intersection

Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

How has [competitor]'s SEO strategy evolved over the past year?

Tips for Success

Analyze 3-5 competitors for comprehensive view

Include indirect competitors - they often have innovative approaches

Look beyond rankings - analyze content quality, user experience

Study their failures - avoid their mistakes

Monitor regularly - competitor strategies evolve

Focus on actionable insights - what can you actually implement?

Save Results

After delivering findings to the user, ask:

> "Save these results for future sessions?"

If yes, write a dated summary to memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md containing:

One-line headline finding

Top 3-5 actionable items

Open loops or blockers

Source data references

If any findings should influence ongoing strategy, recommend promoting key conclusions to memory/hot-cache.md.

Reference Materials

Analysis Templates — Detailed templates for each analysis step (profile, keywords, content, backlinks, technical, GEO, synthesis)

Battlecard Template — Quick-reference competitive battlecard for sales and marketing teams

Positioning Frameworks — Positioning maps, messaging matrices, narrative analysis, and differentiation frameworks

Example Report — Complete example analyzing HubSpot's marketing keyword dominance

Next Best Skill

Primary: content-gap-analysis — turn competitor findings into a focused opportunity map.

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